Ad cosmetic products which both require three conditions, namely, the face of a beautiful natural, fresh and clean. Therefore, the ad team need to recruit experts to make the beauty of the skin model is more flexible, bright and perfect, so visible before and during the shooting. The aim of course, that consumers are sure to savor the products advertised.
According to Collier Strong, the make-up artist for L'Oreal Paris, a cosmetics model that can not be seen "mistake", because this take or during the shooting, the model should be put on the make-up or at least thin. "The make-up artist must also be smart to outsmart the make-up used is not exposed to light melted thousands of watts," he said.
By the demands are high, the make-up artist, dermatologis, facial and experts working in this field have a number of tricks to get the best results. Happy news, the tricks we can apply in daily life so that we never lose it with models that:
Facial
Several weeks before the shooting, the model is obliged to treat the skin, skin experts. Sonya Dakar, beautician who used to handle the star cosmetics, said six weeks before shoot the model will be given a ray laser therapy to stimulate collagen production, which will disguise fine lines and wrinkles on the face, which can survive up to one month. "This treatment is very effective to create a flexible skin because of increased production of collagen," he said.
Keep the humidity
Patricia Wexler, skin experts from New York, usually recommend the model to maintain the rate of humidity in the room or the hotel. "This will prevent skin dryness, as if the skin wrinkling dehydration line will be more visible and the color looks pale," he said.
Massage
Make pemijatan face to relax muscles and create a brighter color. "10 minutes after the massage the skin will appear softer and wrinkling tersamar," Wexler said. In the morning before syuting ad Dior skin care products, Sharon Stone also get a massage in the face.
Soft lips
How is the model of age, 14 or 40 years, skin dehydration due to cold weather or travel by airplane, often making the skin dry lips. "We do not recommend to me Retouch-image is not seen as a natural," said Mathew Nigara. The solution, he uses the product LIP exfoliant, then remove with a cloth dipped in oil ANGEL. "This combination produces a smooth surface so that the lip color lips also look fresh," he said.
Fresh Faces
Taking pictures requires a fairly long time, therefore, most syuting started since morning, which usually face is still swollen because visible place. Nonetheless, the model must be taken pictures close up as possible. To overcome them, make up artist will mengompres face with a towel dipped in ice water for several minutes and carried out several times. "This can eliminate the face swollen with instant," said Tammy Fender.
Make up thin
Face cosmetics model in the ad must be seen shining bright and natural, not artificial. Make-up artist Tyrone Traylor had a handle ad Garnier Skin Care, admitted using the make-up base thin. For example, a foundation in the forehead with the brush that foundation. "The emphasis cosmetics only be done in the face that required, for example in the area and T cheek," he said.
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